Material Avenue

The PieceMakers, France
2025

The project brief involved developing the visual brand identity of a new company, specializing in the production of architectural special finishes and materials.

We aimed for a brand name and logo that are straightforward and explicit, while expressing the brand’s sophisticated values. Starting from the concept of “Material + Library” focusing on the physical aspect of the matter and on the idea of a collection or inventory of things, we elaborated three different concept proposals.

The chosen concept was “Material Avenue”, defined as a high end production platform of premium materials and surfaces for architecture and design. It holds within the brand’s identity of refinement, exclusivity, versatility, and tailored design. The visual approach is based on pointed edges and geometric precision. A neutral and timeless color palette, leaving space for material’s pigments and textures as main protagonists.